Search Engine Marketing

Search Engine Marketing (SEM), when used in conjunction with Search Engine Optimisation (SEO) can be an extremely effective marketing tool.  Search Engine Marketing (SEM) uses Google Adwords campaigns to ensure a website reaches it’s target audience.  Google Adwords is a system of online advertising for websites, which allows websites to be seen by the right users based on the search terms used when using Google.  If Google Adwords campaigns are mismanaged, which they often are, it can cost the website owner a lot of time and money with minimal results.  On the other hand, when managed correctly, a Google Adwords campaign is one of the fastest ways to drive relevant traffic through to your website which can then be converted into leads or sales.

Professional Google Adwords Management

We offer professional Google Adwords Management, including effective optimisation on established Google Adwords accounts or new Google Adwords campaigns. We have years of experience optimising Google Adwords campaigns for local businesses and corporate clients.

Service we offer:

• Setup and regular analysis of Google Analytics (providing valuable statistics about visitors to the website)
• Full customer ownership and account access (so you can track the work we are doing for you)
• No lock in contracts
• Ad and Keyword group optimisation
• Ad campaign split testing
• Experiment with Ad scheduling, minimum or maximum bids, landing pages, webpage copy, etc..
• Track conversions (analysis of the effectiveness of particular Google Adwords campaigns)

Resulting in:

• Improved return on investment
• Decreased cost per click
• Decreased cost per conversion
• Increased market penetration
• Increased brand recognition
• Increased lead quality
• Increased search impressions and visibility

If currently your Google AdWords campaigns are not professionally managed or you want to change provider to improve your return on investment (ROI) then Howling Frog can help you.

We offer competitively priced Search Engine Marketing Packages and we make sure that every cent you pay us in management fees goes towards actual hours worked. Couple this with our Google Adwords Campaign Management experience and you will find that Howling Frog is a solid choice.