Search campaigns
Keyword-driven text ads for high-intent searches, with tightly themed ad groups, smart match types and ongoing negative keyword management.
● Google Ads Management · Sydney & Hills District
Howling Frog manages Google Ads (search engine marketing) for Hills District and Sydney businesses from our office in Norwest Business Park, Bella Vista. We build campaigns around the searches that convert, track every lead and keep cutting wasted spend.
You own your account
Full ownership and access, always.
No lock-in contracts
We earn your business month to month.
Every lead tracked
Calls, forms and sales measured properly.
Search engine marketing (SEM) is paid advertising on search engines. With Google Ads, you bid to show your ad when people search for what you sell, and you only pay when someone clicks.
Google Ads is now heavily automated, with AI-driven bidding, Performance Max and ads that can appear alongside AI Overviews. Automation works best with expert inputs: clean conversion data, sharp targeting and strong ads. That's where we come in.
01 · INSTANT VISIBILITY
Unlike SEO, ads put you in front of ready-to-buy searchers as soon as a campaign goes live.
02 · FULL CONTROL
Set budgets, target the suburbs you serve and schedule ads around your business hours. You pay per click, not per view.
03 · MEASURABLE
Conversion tracking shows which keywords and ads drive calls, enquiries and sales, so budget flows to what pays off.
Setting up a new account or optimising an existing one, we manage every part of your campaigns.
Keyword-driven text ads for high-intent searches, with tightly themed ad groups, smart match types and ongoing negative keyword management.
Google's AI-driven campaigns across Search, Maps, YouTube, Display and Gmail, guided by the right audience signals, assets and exclusions.
Suburb or radius targeting, call ads and Google Business Profile location assets that drive phone calls and visits.
Video and visual ads that build awareness and remarketing audiences, keeping you front of mind until people are ready to buy.
Google Analytics 4, Tag Manager, enhanced conversions and call tracking set up properly, so Smart Bidding optimises for real leads.
Re-engage people who visited your site but didn't enquire, with tailored ads across Google's network.
Responsive search ads that are tested and refined, plus landing page recommendations that lift conversion rates. Our copywriters can help.
Ongoing bid, budget, search-term and A/B testing work, with monthly reports on cost per lead and return on ad spend.
A disciplined process focused on cost per lead, not clicks.
01
We audit your existing account, or research keywords, competitors and realistic budgets for a new one.
02
Campaign structure, ads, assets and full conversion tracking are set up before a dollar is spent.
03
We manage search terms, bids, budgets and ad tests to drive your cost per lead down.
04
Monthly reports in plain English. When campaigns are profitable, we scale what's working.
Transparent, accountable campaign management.
01
You have full ownership of and access to your Google Ads account, so you can see exactly what we're doing. No lock-in contracts.
02
Every cent of our management fee goes towards hours actually worked on your campaigns.
03
We use paid search data to find the keywords that convert, then build SEO around them for long-term, lower-cost traffic.
Straight answers to the questions we hear most.
How much should I spend on Google Ads?
It depends on your industry, location and how competitive your keywords are. We estimate the cost per click in your market and recommend a starting budget that gathers enough data to optimise, then scale once you're seeing a return.
How quickly will I see results from Google Ads?
Ads can start showing as soon as your campaigns are approved, often within a day. Expect a learning period of a few weeks while bidding and targeting are refined, with performance typically improving over the first few months.
Do I keep ownership of my Google Ads account?
Yes. You have full ownership of and access to your account at all times, so you can see every change we make. There are no lock-in contracts.
What's the difference between SEM and SEO?
SEM (Google Ads) pays for placement and delivers traffic straight away, but it stops when you stop paying. SEO earns unpaid rankings that take longer to build but keep delivering. Most businesses get the best results from using both.
Is Performance Max right for my business?
Sometimes. Performance Max can work well when you have strong conversion tracking and good creative assets, but it gives you less control and visibility than Search campaigns. We recommend the right mix based on your goals and data.
Can you take over and fix my existing Google Ads account?
Yes. We start with an audit of your account structure, keywords, search terms, conversion tracking and spend, then fix the biggest leaks first, such as irrelevant search terms and broken tracking.
Can my ads appear in Google's AI Overviews?
Google now shows ads within and alongside AI Overviews for eligible campaigns. Eligibility depends on campaign type and settings, so the right setup matters if you want to be visible in AI-powered results.
Get a free Google Ads audit.
Whether you're starting fresh or already running ads, we'll show you where budget is leaking and how to get more leads from the same spend.
Book your free Google Ads audit →Related services: Search Engine Optimisation · Website Audits · SEO Copywriting