Generative engine optimisation (GEO)
Optimising your content and brand to appear in generative AI answers from ChatGPT, Gemini and Perplexity.
● AI SEO · GEO · AEO · Sydney
More of your customers now ask AI assistants instead of scrolling through search results. Howling Frog's AI SEO (generative engine optimisation) makes sure Google AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity understand your business, trust it and recommend it.
Cited in AI answers
Content AI can quote with confidence.
A trusted entity
Consistent signals about who you are.
Measured visibility
Track how often AI mentions you.
AI SEO, also called generative engine optimisation (GEO), is the practice of making your business visible in AI-generated answers. It helps AI assistants and Google's AI Overviews find your content, understand it, trust it, and cite or recommend you.
Traditional SEO still matters, because AI tools lean heavily on pages that already rank well. AI SEO builds on that foundation, so you're the answer and not just a link.
01 · FIND
AI crawlers can reach and read your content, with no accidental blocks in robots.txt and clean, fast pages.
02 · UNDERSTAND
Structured data, consistent business details and clear entity signals, so AI knows exactly what you do and where.
03 · TRUST & CITE
Answer-first content, real expertise, reviews and mentions on trusted sites that make AI confident enough to recommend you.
GEO, AEO, AIO and LLMO, explained and put to work for your business.
Optimising your content and brand to appear in generative AI answers from ChatGPT, Gemini and Perplexity.
Question-led, answer-first content and FAQs that win featured snippets, voice search and direct AI answers.
Structuring your pages so they're selected as sources for Google's AI Overviews and AI Mode results.
Building the brand mentions, citations and consistent information that large language models rely on when they recommend businesses.
Organization, LocalBusiness, Service, FAQ and Person schema that connects your business, people and services into one clear entity.
Robots.txt rules for AI crawlers, an llms.txt file and clean HTML, so AI systems can access your best content.
Author bios, real experience, case studies, reviews and digital PR that show expertise AI and Google can trust.
Monitoring how often, and how accurately, AI assistants mention your brand for the questions your customers ask.
Measure first, fix the foundations, then build authority.
01
We test the questions your customers ask in ChatGPT, Gemini, Perplexity and Google AI Overviews, and see who gets recommended.
02
Crawler access, schema, consistent business details and technical SEO, so AI can read and trust your site.
03
Answer-first pages, FAQs, comparisons and expert content written to be quoted.
04
Reviews, mentions and links on trusted sites, plus ongoing tracking of your AI visibility.
Practical AI search optimisation, without the hype.
01
AI SEO is built on strong SEO foundations. We do both, so you're visible in classic search and in AI answers.
02
When someone asks AI for a business near them, we make sure your local SEO signals point to you.
03
AI answers vary from person to person. We track trends across many questions over time and report on what we can genuinely measure.
Straight answers to the questions we hear most.
What's the difference between SEO and AI SEO?
SEO aims to rank your pages in search results. AI SEO aims to get your business mentioned, cited or recommended inside AI-generated answers. The two overlap heavily: AI tools rely on well-ranked, well-structured content, so strong SEO is the foundation of AI SEO.
What do GEO, AEO, AIO and LLMO mean?
They're overlapping names for optimising for AI search. GEO (generative engine optimisation) targets AI-generated answers. AEO (answer engine optimisation) targets direct answers and featured snippets. AIO refers to Google's AI Overviews. LLMO (large language model optimisation) focuses on how language models understand and describe your brand.
Can you guarantee my business will appear in ChatGPT?
No one can honestly guarantee that. AI answers vary by question, by user and over time. What we can do is make your business much easier for AI to find, understand and trust, and track how your visibility improves.
How do AI assistants decide which businesses to recommend?
They draw on web content, reviews, business directories, structured data and mentions across trusted websites. Businesses with clear, consistent, well-reviewed information that's widely referenced are more likely to be recommended.
Should I block AI crawlers from my website?
For most businesses that want new customers, no. Blocking AI crawlers can make it harder for AI assistants to learn about and recommend you. We'll help you decide which crawlers to allow based on your goals.
What is llms.txt?
llms.txt is a proposed standard: a simple text file that points AI systems to your most important pages. It isn't yet widely relied on, but it's quick to add and can help AI tools understand your site.
How long does AI SEO take?
Technical fixes and structured data can be done in weeks. Building the authority, reviews and mentions that drive AI recommendations takes months, much like traditional SEO, and the results compound over time.
Get your AI visibility checked.
We'll check how your business appears in ChatGPT, Gemini, Perplexity and Google AI Overviews, and show you the quickest ways to improve it.
Get a free SEO audit →Related services: Search Engine Optimisation · Local SEO · SEO Copywriting